They explained that the ‘mini games’ generally featured once every 20 levels of the main games. They explained that the two games contained thousands of levels and a number of elements, namely: an unfolding storyline which involved the renovation of a house or a garden ‘mini-games’ (as featured in the ads) and ‘match-three’ style games. The specific content in the ads was part of ‘mini games’ and available in some of the higher levels of each of the games. PLR Worldwide Sales Ltd t/a Playrix said that the content that featured in in the ads was included in their games and that it represented part of the gameplay. The ASA received seven complaints from individuals who claimed that the ads were misleading on the basis that the content was not representative of the Homescapes or Gardenscapes games. Two paid for ads were shown on Facebook, one for Homescapes and one for Gardenscapes, both of which included video depictions of their respective games. When advertising a game, can you use gameplay footage which does not actually feature in the game, or only features to a limited degree?Īny depiction of gameplay footage must be representative of what a consumer would experience when playing the game.
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